Let’s talk about a little something that’s been changing the way I do mornings—and by mornings, I mean my coffee game. Enter JOI (Just One Ingredient), a brand shaking up the plant-based milk scene with simplicity, sustainability, and serious convenience. I was curious to see if it lived up to the hype, and here’s the full tea (or oat latte).
Product Information
JOI specializes in plant-based milk concentrates that are all about clean ingredients and versatility. The bases come in shelf-stable tubs or cartons, ready to transform into creamy milk by just adding water. They offer a range of options, including almond, cashew, oat, and even blends—each crafted with minimal ingredients and zero preservatives.
Oh, and it’s vegan, gluten-free, and non-GMO, making it a win for pretty much every dietary need out there.
My Experience
I stumbled across JOI while doom-scrolling for eco-friendly swaps (thanks, algorithm). I was sick of the plastic waste from store-bought almond milk and wanted something that didn’t taste like watered-down cardboard. My first order? The Almond Base. It arrived in cute, recyclable packaging, and I was pumped to give it a whirl.
Spoiler: I now have JOI on repeat order.
Features and Benefits
- One-Ingredient Simplicity: No fillers, gums, or mystery additives—just the good stuff.
- Shelf-Stable: No fridge needed until you make it, which saves space and minimizes food waste.
- Customizable Creaminess: Add more or less water depending on whether you’re making a latte, smoothie, or cereal milk.
- Eco-Friendly Packaging: Better for you and the planet.
- Cost-Effective: One tub makes up to 7 quarts of milk—hello, savings.
Pros and Cons
Pros:
- Deliciously creamy and natural taste
- Easy to store and use
- Great for zero-waste lifestyles
- Wide variety of bases (Oat + Almond Blend is a fave)
Cons:
- Initial price might feel steep (but it balances out in the long run)
- Requires a bit of effort to blend (hello, immersion blender)
Usage and Performance
I’ve used JOI in everything from lattes to baking banana bread, and it delivers every time. The Cashew Base in particular makes the silkiest hot chocolate. Plus, no more half-used cartons going sour in the fridge.
Comparison
Compared to boxed plant-based milks, JOI wins on every front—better taste, no waste, and more control. It’s also more concentrated than powdered alternatives like coconut or soy powders, so you get more bang for your buck.
Target Audience
JOI is perfect for:
- Sustainability-focused shoppers
- Plant-based eaters or lactose-intolerant folks
- Busy people who love DIY but hate overcomplicating it
- Coffee aficionados looking for better foam action
Price and Value
Yes, the initial investment feels higher than grabbing a carton at the store. But when you factor in how long it lasts and the money saved from tossing spoiled milk, it’s worth every penny.
Customer Support and Warranty
JOI’s website is super informative, and their customer service team is responsive (I asked a blending question and got a reply in under 24 hours). They also offer a satisfaction guarantee, which is a nice touch.
FAQs
1. How do I use JOI milk bases?
Just blend 1-2 tablespoons of the base with water until smooth. Adjust for desired creaminess.
2. How long does JOI last after blending?
Blended milk stays fresh in the fridge for up to 7 days.
3. Is JOI allergen-friendly?
Their bases are free from dairy, gluten, and soy. However, some products may contain tree nuts—check the label.
4. Can I use JOI in cooking and baking?
Absolutely! It works in soups, sauces, smoothies, and baked goods.
5. Is it environmentally friendly?
Yes! JOI’s packaging is recyclable, and the shelf-stable format reduces food waste.